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I believe that National is sending at least 3 people to each (and every) Majors event. I would assume that this new fee is to cover that cost. However, although it might be 'flashy', I cannot think of any reason why whatever they provide could not be handled by the sponsoring region at a considerably lower cost to the entrants.
In 2014, there will be three individuals - the Series Chief Steward, the Series Administrator and the Series Scrutineer - attend all of the races in a conference in order to provide continuity and consistent officiating. These individuals will be highly qualified members in their respective conferences, not employees of the Club. The assessment fee, in part, covers their travel expenses.