This weekend, for the first time in a few years, I went to a race track. Road America hosted SVRA's Spring Vintage event. I ran that event for the first time about 6 years ago. Then, it seemed like a normal RA event - full paddock and a decent entry list. This time, it looked vastly different. It was scary. Less than 150 entries by the list count, and it appeared to be true from the paddock. The main paved paddock was 50% capacity, and the grass area by the gas pumps (always a popular place to set up) was 25% at best. Looking around the pits, it used to be mostly 20' trailers and half ton pickups. Now, it's almost all semis and goosenecks.
In CenDIv, what was once the most competitive FF division 10 years ago, had ZERO FFs at the Blackhawk Major. The entry fee for Blackhawk was $510. When I started in 2008 they were less than $295. Both 2-Day events. That's only 10 years, and the cost to go play has doubled. There was maybe 130 entries at Blackhawk.
I have two friends. (Shocker - Reid has friends? I know!) They are both upper 20's in age, no kids, good jobs, and massively passionate about racing and cars. They own cars already - one an FF and another a Prod car, and yet they don't race them. The cars sit. Why? It costs too much. If people like this; young, well employed, passionate, and already own the car can't afford the entry fee, SCCA and road racing is toast in 15 years. They should be the easiest person to convert into a customer, but at $500 for just an entry fee, that's not going to happen. It's been said for a long time "Hey, what's two-hundred bucks at the end of the day". Well, for a guy who does his own work, builds his engines, runs 8-cycle tires, it's a lot. And he/she isn't showing up because of it.
No matter how much 'value' there is, no matter how much fun it is, as the cost goes up, entries will go down simply because there is a smaller amount of people who have the needed level of cash. You can call it a different name (Majors/Nationals), make people tow farther (Majors), add sparkling grape juice podium celebrations (why?!), and stick a GoPro on the pit wall and call it 'live streaming', but it won't do any good. If you are trying to grow your customer base, or expand your market, charging more isn't going to do it and won't attract more entries.
So....what do you do? I have no answers - just guesses. But, what I do know is that if something substantial, and perhaps drastic, does not happen road racing will be SM, SRF, and ChumpCar in 10 years. Road Racing needs some seriously outside the box thinking. We have seen the club go down the same path and it's leading to a dead end.
Some half baked thoughts:
- Eliminate Majors/Regional split. Roll all cars into existing classes and consolidate what classes there are. Yes, everyone will be pissed, but at least you have a place to race.
- Variable pricing? Before an event, put out the cost of the weekend. Let's say it's $50k. Tell people if we receive 50 entries, it's $1k per car. If we receive 100, it's $500.
- There are just too many places to race. NASA, SCCA, VSCDA, SVRA, Chump, Lemons, F4, USF, FRP, local clubs, etc. I think there needs to be some cooperation and perhaps consolidation within those orgs.
Who else has some outside the box ideas? What are you seeing in your area that works?